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Repair. Resilience. Radiance. Meet MÁDARA. Bestselling, 5 -star rated Northern European skincare. Proven natural and organic formulas to reinvigorate cold, stressed and dull skin.

European skincare for winter-worn skin

From nourishing superfood and herbal formulations to PEMF warmth and frequency devices — everything you need to feel supported and strengthened for the year ahead.

Begin 2026 with loving rituals

Curated for natural living. Curated for joyful living. Curated for intentional living. Created for conscious living.

Wellness Tech From HigherDOSE

Join the Clean Team Rewards Programme

Earn points every time you shop at LUIA and enjoy exclusive rewards. From discounts on your favourite clean beauty and wellness finds to early access to new launches, it’s our way of saying thank you for being part of the LUIA community. Sign up today and start collecting points on every purchase.

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Bastille Parfums – Conscious French Perfumery

Discover Bastille’s clean, vegan fragrances — crafted in Paris with 95% natural ingredients for a modern, luxurious scent experience without compromise.

Discover Bastille

Modern Apothecary

We enjoy making an Art of Natural Living. Discover our beauty, wellness & slow living essentials - curated for those who love clean and natural living.

DISCOVER OUR WELLNESS COLLECTION

Read: Our Journal

Bringing Water to Life: An Introduction to VitaJuwel
Drinkware

Bringing Water to Life: An Introduction to VitaJuwel

An introduction to VitaJuwel crystal water bottles and the tradition of structuring water with gemstones. Explore how crystal water works, who uses it, and the research inspiring this modern hydrat...

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A New Cycle of Seven

A New Cycle of Seven

Seven carries a rhythm — of completion, return and renewal. As we enter this new cycle, we’re marking it quietly, with gratitude and intention, honouring what has endured, what has been refined, an...

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Why We Chose MÁDARA: Northern European Skincare, Done Properly

Why We Chose MÁDARA: Northern European Skincare, Done Properly

NEW at LUIA - MÁDARA’s natural and organic skincare. Made in Europe using resiliant, potent plants that are native to this northern region. Across MÁDARA’s bestsellers, there are hundreds of five-s...

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About Us

This Is Luia

We believe in slowing down, living with intention, and choosing products that support well-being - for us and our Earth. Natural ingredients, natural materials. Ethical brands that stand for quality and craftsmanship.