About

LUIA (pronounced loo-ee-ah) began as The Clean Beauty Edit, born from a desire to make beautiful, clean, and conscious products more accessible. What started as a destination for natural skincare has evolved into a lifestyle store rooted in well-being, beauty, and intentional living.

Founded by a certified health coach with a deep passion for wellness, spirituality, and craftsmanship, LUIA is a reflection of a personal journey — from healing through natural living to sharing that path with others. Every product we carry is thoughtfully chosen to enhance your daily rituals and elevate your home, health, and lifestyle.

At LUIA, we seek out products that are beautiful, effective, and made with care. From skincare and supplements to homewares, fragrance, and wellness tools, each item in our store reflects our core values:

• High-quality craftsmanship
• Clean, natural materials + ingredients
• Ethical sourcing + sustainability
• Slow, joyful + intentional living

We partner with creators, artisans, and specialists from around the world to bring you goods that nurture the senses, support your well-being, and inspire a more connected way of living.

LUIA is more than a store — it’s a destination for those who aspire to live well, live naturally, and live beautifully. Whether you’re discovering your next skincare staple, furnishing a sacred space at home, or choosing your child’s first wooden toy, our hope is that every purchase brings a moment of meaning, delight, and care into your life.

We believe in surrounding ourselves with what matters most — and letting go of the rest.