The Clean Beauty Edit Is Now LUIA. Pronounce it 'Loo-ee-ah'.
Curated For Summer
Discover the products we’re loving right now — light, bright, and perfect for sunny days.
Curated for natural living. Curated for joyful living. Curated for intentional living. Created for conscious living.
Just in—natural discoveries to elevate daily life
New In
Beautiful picks that we can't get enough of
Bestsellers
Discover Our Brands
Ignite Radiance + Inspire Calm with carefully selected botanicals
Nunaia
Skincare Rooted In Nature. Designed To Regenerate For Healthy Glow
Modern Botany
Pure, non-toxic Suncare For Happy Summer Days
Suntegrity
Adaptogenic superfood blends to uplift mind and body
Cultivate Elevate
Innovative wellness tech for elevated vitality
Higherdose
Clean, botanical hair care for all hair types
Bounce Curl
Modern Apothecary
We enjoy making an Art of Natural Living. Discover our beauty, wellness & slow living essentials - curated for those who love clean and natural living.
Read: Our Journal
Why We Changed Our Name — and What Comes Next for LUIA
We’ve evolved. Discover why we changed our name to LUIA, what the new name means, and what the future holds for our store — from clean beauty to conscious living.
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Introducing Luia: A New Chapter in Clean, Conscious Living
On July 1st, The Clean Beauty Edit blossoms into Luia—our radiant new chapter in clean, conscious living. Born from a desire to illuminate every corner of your world, Luia invites you beyond beauty...
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Shilajit: Nature’s Mineral-Rich Superfood for Energy & Detox Support
Shilajit: The Mineral-Rich Superfood for Energy & Detox Shilajit is a rare, nutrient-dense resin formed over centuries in high-altitude mountain ranges. Packed with fulvic acid, humic acid, and...
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About Us
This Is Luia
We believe in slowing down, living with intention, and choosing products that support well-being - for us and our Earth. Natural ingredients, natural materials. Ethical brands that stand for quality and craftsmanship.