Why We Changed Our Name — and What Comes Next for LUIA

Why We Changed Our Name — and What Comes Next for LUIA

Over the past few years, we’ve built a beautiful community around clean, conscious living through The Clean Beauty Edit. What began as a curated collection of the very best natural skincare and wellness products has grown into something deeper — a way of life.

As our offering evolved, so did our vision. It was time for a name that gave us room to grow — one that captured the spirit, soul, and beauty of what we stand for.

That’s how LUIA was born.

A Name Inspired by Light and Praise

LUIA (pronounced LOO-ee-ah) is a quiet nod to Hallelujah — a word full of praise, reverence, beauty, and joy.

To us, it’s a celebration of everything good:
🕊️ The purity of nature
🌿 The intention behind craftsmanship
✨ The daily rituals that elevate the everyday

It’s our way of honouring what we believe in — and building something that reflects our love for natural materials, soulful living, and conscious consumption.

More Than Beauty

While clean beauty will always remain at our core, LUIA allows us to go further. You’ll now find:

• Wellness — thoughtfully chosen supplements and healing tools

• Fragrance — non-toxic, modern scents from ethical artisans

• Haircare & Bodycare — luxurious formulas with pure ingredients

• Home & Lifestyle — from botanical homewares to baby essentials

• And soon… perhaps even furniture, fashion, and toys

Everything we curate is chosen with care: for its purity, quality, ethical sourcing, and ability to bring health and joy into your life.

The Future Is Natural, Elevated, and Intentional

LUIA is here to inspire a slower, more soulful way of living — one rooted in nature, wellness, and the art of everyday moments. Our goal is to help you surround yourself with products that are not only beautiful and effective, but aligned with your values.

We’re still the same founder-led business you’ve come to know and trust. We still believe in the magic of healing through nature. And we’re more committed than ever to offering you the very best of clean and natural living.

Thank you for being on this journey with us.
We can’t wait to show you what’s next.

With love,
Dawn
Founder, LUIA