Introducing Luia: A New Chapter in Clean, Conscious Living

Introducing Luia: A New Chapter in Clean, Conscious Living

On July 1st, we’ll be turning a fresh page. What you’ve known as The Clean Beauty Edit will bloom into Luia — a natural evolution in our mission to curate beautiful brands and products that inspire a life lived with intention, joy, and mindful care. Scroll down to find out more about this change, and get all your questions answered via our FAQs on the switch.

Why Luia?

Since our launch in 2019, our community has grown into something remarkable: a spirited collective of clean-living aficionados, wellness seekers, and conscious consumers. As our Founder's knowledge and vision expanded beyond beauty to encompass every facet of natural living—home, health, style, nourishment—it became clear we needed a name that reflected our carefully considered curation and good intentions. “Luia” embodies joyful reverence and celebration of life and its blessings.

What’s Changing—and What’s Staying the Same

While our brand name and design of our website will get a fresh, airy makeover, our unwavering commitment remains:

• Family Owned: LUIA is still family owned and operated by our original founder and our small team, based in Dublin, Ireland.

• Curated Excellence: Every brand, formula, and product is hand‑picked for purity, performance, and purpose.

• Transparent Values: Clean ingredients, sustainable packaging, and ethical production are non-negotiable.

• Inspiring Stories: From founder interviews to mindful-living guides, you’ll find deep-dive content that sparks intention.

Our product categories will now flow more seamlessly across “Beauty,” “Home,” “Wellness,” and “Lifestyle,” so you can discover favourites for conscious living in every corner of your world.

Join Us on the Journey

Thank you for growing with us. This transformation to Luia is as much yours as it is ours—our community’s passion has lit the way. As of July 1st, visit luia.eu to explore our luminous new home. We can’t wait to continue curating the very best in clean, intentional living and serving our beautiful customers across Ireland, the UK and Europe.

With light and gratitude,
—Dawn + The Luia Team

FAQs: Our Transition from The Clean Beauty Edit to LUIA.EU

1. Why did The Clean Beauty Edit change its name?

We’ve evolved! The Clean Beauty Edit is now LUIA—a new name that reflects our expanded mission to curate not just clean beauty, but a broader lifestyle of natural, intentional, and joyful living. Think of it as a natural next chapter in our journey, one that allows us to bring you even more of what you love.

2. Is the same team behind LUIA?

Yes! We're the same passionate team, and a family-owned business, committed to sourcing and delivering exceptional products you can trust. The heart of our business remains unchanged since 2019 — just with a new name and an even more beautiful vision.

3. What does LUIA mean?

LUIA is a name inspired by what is good in life - light, joy, and reverence for nature. It stands for everything we believe in: slow living, clean ingredients, considered design, and soulful simplicity. It’s short, memorable, and deeply aligned with the path we’re on.

4. What happens to my existing account and order history?

All your information is safe. Your customer account, order history, and loyalty status + points have seamlessly transferred to LUIA.EU. You can log in just as you always have.

5. Will my saved favourites and wishlist still be there?

If you had items saved on The Clean Beauty Edit, you may need to re-save them on LUIA.EU. Feel free to reach out if you need help recreating your wishlist!

6. Are the same products still available?

Yes—plus more. You’ll still find your favourite clean beauty staples, along with new discoveries in wellness, herbalism, home, fragrance, and lifestyle.

7. Is the website secure and safe to shop on?

Absolutely. Our new site, LUIA.EU, uses the same secure Shopify infrastructure and encrypted checkout system. You can shop with total confidence.

8. Will my orders still ship from the same place?

Yes, all orders are still packed and shipped from our studio in Ireland with the same care and attention to detail.

9. Are there any changes to shipping or returns?

Our shipping and returns policies remain the same, with a few minor updates to reflect our expanded product range. We are also working on adding more shipping options at checkout for our customers. Visit our Shipping & Returns page for full details.

10. Will my gift card still be valid?

Yes, your gift card from The Clean Beauty Edit will still be valid and will work as usual on LUIA.EU.

11. How can I contact you if I have questions about the switch?

You can reach us anytime at hello@thecleanbeautyedit.com up until July 1st and then by emailing hello@luia.eu. We're happy to answer any questions and help in any way.